The Christmas season is a window of opportunity for businesses to tap into consumer spending. With different means and channels to reach customers, Hyper-Targeted SMS (HSMS) stands out as a game-changer. It offers a dynamic tool to capitalize on this spending spree from delivering compelling sales reminders, to last-minute gift ideas directly to the right audience and to the device that rarely leaves their hands—their phones.

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Moreover, the evolving landscape of social commerce on platforms like Facebook and Instagram, with online checkouts and digital payment options, facilitates convenience and seamless transactions during the bustling season. According to research by the National Retail Federation, 56% of shoppers purchase their last gift during the week before Christmas, with 62% still buying gifts on December 21st. This data can be an approach for businesses to time in their marketing strategies by sending hyper-targeted messages and positioning themselves to seize the last-minute buying frenzy and secure a substantial share of the holiday market.

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The key takeaway is that by strategically planning a messaging marketing strategy early, businesses can effectively target and engage these shoppers throughout the upcoming holiday seasons.

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Here are a few examples of Hyper-Targeted SMS executions for Christmas:

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• Gift guides and product bundles. Create SMS campaigns featuring gift guides that showcase ideal gifts and highlight product bundles tailored for the holiday season. Product bundles are usually created based on target audience, sales history, and price points, helping loyal customers finally make a purchase.
  
• Sales promotions for the undecided. Craft messages specifically targeting customers who might be unsure about what to buy. Highlight Christmas sales, limited-time offers, and exclusive deals to incentivize their purchases. This provides valuable suggestions to customers challenged with what they will be getting for family members, colleagues, and friends.
  
• Promote Christmas dinners and gatherings. Businesses in the hospitality sector, especially restaurants or shops in the city, can use HSMS campaigns to promote venues for get-togethers. Highlight special menus, discounts, or festive events to attract customers planning their holiday celebrations.

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Messaging, specifically SMS, aligns seamlessly with customer preferences, providing a direct avenue for engagement and personalization. As the countdown to Christmas reaches its climax, businesses harnessing the potential of Hyper-Targeted SMS are not only poised to enhance sales but also to solidify their position as customer-centric market leaders.

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m360’s HSMS is now at a promo rate of Php 1.00 per message, from a regular rate of Php 3.00 per message until December 2023.

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